Advertising sector struggles without clear policies

The government’s collection of opinions on amendments to the Advertising Activities Law has revealed the sector’s difficulties, as Keyvin Bi, vice-chairman of the Association of Advertising Agents of Macau, has pointed out that the lack of...

The First Amendment and Direct-to-Consumer (DTC) Prescription Drug Ads

Department of Health and Human Services Secretary Robert F. Kennedy, Jr. has made no secret of his disdain for television advertisements for prescription drugs. As a presidential candidate, he promised to ban those ads by executive order on his...

Samsung Ads announces senior hires to boost agency and marketing strategy

Samsung Ads has appointed Levi Guillory and Carla Dawson to strategic agency and marketing roles covering ANZ and SEA territories. Samsung Ads, the advertising division of Samsung Electronics, welcomes two strategic senior hires: Levi Guillory,...

Tamil Nadu RERA cracks down on flashy real estate ads with new rules

CHENNAI: Plots and houses only three kilometres from Kilambakkam and two kilometres from GST Road, with hundreds of amenities — ads with such claims have become all too common, flooding social media feeds and highway hoardings. But under a recent...

Samsung Ads Taps Levi Guillory, Carla Dawson To Head Up Sales, Marketing

Samsung Ads, the advertising division of Samsung Electronics, has welcomed two strategic senior hires: Levi Guillory, agency head, strategic accounts, NSW & NZ and Carla Dawson, head of strategic marketing, ANZ & SEA. In the newly created role of...

Trump Claims Outrageous '60 Minutes' Settlement Includes Ads, Too

LOADINGERROR LOADING President Donald Trump on Thursday claimed that a settlement for his “60 Minutes” lawsuit ― which consisted of a $16 million payout largely to his presidential library ― was actually worth significantly more because it also...

AI’s Disruption of Advertising Unpacked

AI’s Disruption of Advertising Unpacked The evolution of marketing has reached an inflection point, and AI’s Disruption of Advertising Unpacked reveals how artificial intelligence is fundamentally reshaping the advertising industry. From real-time...

Carla Dawson named head of strategic marketing at Samsung Ads for ANZ and SEA

Samsung Ads has appointed Carla Dawson as head of strategic marketing for Australia, New Zealand and Southeast Asia, as the company continues its expansion across the region. Dawson joins from NBCUniversal, where she spent a decade leading brand...

Cleveland billboard reading ‘I buy crack houses’ removed after backlash; investor defends ads

CLEVELAND, Ohio — A billboard that read “Yes! I buy crack houses” on Cleveland’s East Side has been taken down after drawing swift backlash from residents and City Council President Blaine Griffin. The billboard is one of dozens advertising John...

‘One of the biggest music investments in Australian advertising’: Mitsubishi’s AC/DC splurge

Mitsubishi Motors has hijacked Aussie culture with a new campaign featuring a classic AC/DC lyric change that every Australian knows and loves, via Richards Rose. Intending to promote the new Mitsubishi Outlander while simultaneously celebrating...

This Organization Took Out Pro-Abortion Newspaper Ads—in the Hometowns of the Justices Who Voted Down Roe

Last month marked the third anniversary of the Dobbs decision—the 2022 Supreme Court ruling that struck down Roe v. Wade, unraveling nearly 50 years of legal protection for abortion in the U.S. However, abortion is still an option—even in states...

How carsales mediahouse is using AI to uncover hidden customer intent and drive smarter advertising

COMPANY NEWS: In today’s fragmented digital landscape, understanding the customer journey is more complex – and more critical — than ever. For carsales mediahouse, the media division of Australia’s leading digital auto marketplace, carsales, the...

C&B Advertising: Leading with emotion

C&B tapped into Hollywood magic for Travel Alberta, stitching together iconic scenes filmed in Alberta to position the province as the ultimate set-jetting destination. At a time when many agencies are chasing quick wins and trend-driven content,...

Illegal flexes & banners: Bruhat Bengaluru Mahanagara Palike pins hope on high court approval for advertisement zones

9th Circuit Allows Calif. Gun Ads for Minors

The 9th U.S. Circuit Court of Appeals on Monday gave a big victory to gun rights groups, upholding its preliminary injunction against a section of the California Business and Professions Code that the plaintiffs argued was used by the state to...

The Use of ASMR in Advertising

In the last decade, there have been several adverts incorporating visual and auditory input that can trigger autonomous sensory meridian responses (ASMR). ASMR is when people experience a tingling sensation in the scalp, down the back of the neck,...

RERA cracks down on flashy real estate ads with new rules

Novo’s Wegovy retakes top TV spending spot in June, edging out AbbVie, J&J immunology ads

As summer began and temperatures rose in June, so too did TV ad spending for Novo Nordisk’s Wegovy. The GLP-1 obesity med soared to the top of the month’s ranking of TV drug ad spenders, according to data shared with Fierce Pharma Marketing by...

MP Cites DeSmog Reporting to Bolster Call for Ban on Fossil Fuel Advertising

Labour MP Jacob Collier cited DeSmog investigations into the strategies used by oil and gas companies to delay climate action in opening remarks to a parliamentary debate on whether the UK government should ban fossil fuel advertising. A petition...

How to Score Free Radio Advertising for Your Business

This is something every business owner needs to hear—so pass it on! Cat Country Utah is giving away FREE business shout outs on the radio every Monday! DJ & Aaronee will highlight your business, crack some jokes, and tell folks exactly where to...