AGP Executive Report
Last update: 9 hours agoHoliday Campaigns: Tesco and Sainsbury’s have launched story-led Christmas ads, with Tesco reuniting old friends after a delivery mix-up and Sainsbury’s bringing back the BFG. Ad Market: Fox’s quarterly ad revenue surged nearly 50%, lifted by political campaigns, the World Cup and Tubi; Meta’s ad growth also outpaced Google Search. AI & Marketing: A WFA survey says 96% of major brands now use AI in marketing, while Google is expanding ads in AI search as traditional search growth slows. Ad Tech: Affle has agreed to acquire Perion in a $420 million deal. Creative Talent: Svedka is offering creators $500,000 for a winning Super Bowl commercial. Ad Standards: Canada’s Competition Tribunal fined Rogers $15 million over misleading “unlimited” wireless plan advertising.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.