AGP Executive Report
Last update: 9 hours agoPolitical Advertising: Republicans have nearly erased Trump from their midterm ads: his share fell from 47% in May to 1% in October, while Democrats increasingly feature him. AI-generated political ads have drawn at least $137 million in spending, but just 27% reportedly disclosed their use of AI. Ad-Tech: OpenAI is adding visual formats and measurement tools to ChatGPT ads, while Google tests ads in AI Mode and extends Demand Gen cost adjustments. Privacy & Safety: Researchers say targeted online ads were used to deliver spyware without a click, exposing a serious risk in the digital ad ecosystem. Regulation: Australia’s regulator issued guidance for a 2027 ban on celebrities and sports stars in gambling ads. Separately, a coroner urged a wider ban on gambling advertising after finding betting contributed to a young man’s suicide. Media Business: The FTC has attached conditions to Publicis’ planned $2.2 billion acquisition of LiveRamp.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.