AGP Executive Report
Last update: 9 hours agoAd Market: Quick-commerce ad rates have climbed 30–40%, but brands are becoming more selective as returns come under pressure. ITV is also cutting costs amid a worsening advertising market. AI and Platforms: The IAB launched a framework to track when AI influences or completes purchases, while OpenAI appointed Aleph to sell ChatGPT ads across 44 markets. Brand Safety: Santander and Moeve pulled TikTok ads after they appeared alongside child sexual abuse material, renewing scrutiny of the platform’s safeguards. Policy and Trust: The EU’s proposed Digital Fairness Act would tighten rules on influencers and targeted ads. A new climate charter also urges brands to stop funding climate disinformation. Audience Response: Election advertising pushed 10% of viewers to seek ad-free options, highlighting the potential cost of heavy campaign ad loads.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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