AI & Ads Policy: A new review finds heated tobacco users generally face lower exposure to lung-disease chemicals than cigarette smokers, with excess lung cancer risk estimated at about 3–4% of smoking—another reminder that “harm reduction” claims are increasingly quantified. Platform & Measurement Moves: Meta and other ad tech players keep pushing AI into buying and creative, while regulators and watchdogs tighten scrutiny around deceptive or policy-violating ad formats. Political Advertising Scrutiny: US lawmakers move to ban deceptive AI-generated campaign ads, as election races see more AI-driven spots and paid influencer activity. Local Media/Commerce Tie-Ins: Brands and platforms continue experimenting with retail-linked ad formats and measurement, including efforts to connect offline sales to digital campaigns. Gambling Ads Regulation: A Philippine bill would prohibit gambling advertising and sponsorships across TV, radio, print, online, and social media, aiming to curb addiction and protect minors. Public Safety & Trust: Authorities highlight enforcement and compliance issues across sectors, from school safety to consumer-facing claims, as governments push for clearer rules and accountability.