Loud! OOH billboard stunt drives traffic and client demand

Leeds out-of-home agency Loud! OOH says a billboard campaign that displayed its £325 price next to a £650 quote lifted site traffic 188% and helped turn publicity into booked work. The stunt drew national coverage and is now headed into a second phase in London.

Why it matters: - The campaign turned pricing transparency into a direct sales and marketing tool. - Loud! OOH says the stunt helped prove that openly published media rates can attract attention and convert into client enquiries. - The result matters for small businesses that often assume billboard advertising is out of reach.

What happened: - Two billboards ran side by side on York Street in Leeds three weeks before July 20, 2026. - One board showed a £650 quote for the exact space. - The other board showed Loud! OOH’s actual price for the same site: £325. - Loud! OOH said the creative was designed to challenge secrecy around out-of-home pricing.

The details: - Since the billboards went live, new traffic to loudooh.co.uk rose 188%. - Over the 14 days from June 28 to July 12, Loud! OOH’s LinkedIn post views rose 155.9%. - Loud! OOH’s follower count grew 61.1% in the same period. - The agency said the audience was made up largely of marketers, founders and media owners. - Coverage appeared in Prolific North, AP News, MSN, Businessmole and Ads of the World, which is part of the Clio Network. - The attention generated a pipeline of direct enquiries. - Client campaigns have been confirmed and are set to go live in August. - Jamie Roberts, founder of Loud! OOH, said traffic mattered because visitors could see the full rate card without filling out a form or taking a sales call. - Roberts said the board worked because the transparency did the persuading.

Between the lines: - The campaign targeted industry markup culture, not a named competitor. - The £650 figure came from a genuine quotation received in May 2026. - The billboard included small print substantiating that quote. - Roberts has 20 years of out-of-home planning and buying experience before founding Loud! OOH in 2026. - Loud! OOH publishes a full online rate card, from £60 bus rear panels to full London Underground station takeovers. - The agency says it adds no markup on media costs. - The broader pitch is that pricing opacity can make billboards seem more expensive than they are.

What’s next: - Loud! OOH will publish a full case study with complete results on its website. - A follow-up campaign is in development for later this summer in London. - Roberts said the next campaign will make a different point, but did not share details.

The bottom line: - Loud! OOH used its own pricing as the message, and the tactic appears to have driven both visibility and business. The campaign’s next test is whether the same formula works beyond Leeds.