BlueZoo launches AI agent for in-store video ads

BlueZoo says it is making a new AI agent available to help retail media networks improve in-store video advertising using Google Cloud and Gemini Enterprise. The open-source tool is live on GitHub now and will be shown at InfoComm 2026 in Las Vegas, with privacy-first audience measurement at the center of the pitch. Why it matters: - BlueZoo is targeting a common retail problem: not every in-store ad drives the same sales result. - The new AI agent is designed to improve revenue per impression by pairing audience measurement with AI-generated creative. - The approach aims to boost campaign performance while keeping consumer data anonymized. What happened: - BlueZoo announced an AI agent for optimizing in-store video advertising in collaboration with Google Cloud and Google’s Gemini Enterprise technology. - The solution is available on GitHub today. - BlueZoo will demonstrate the agent at InfoComm 2026 in Las Vegas from June 17-19 at booth #C9713. - The announcement builds on a prototype BlueZoo and Google showed at NRF 2026. The details: - The system combines real-time audience measurement with AI-generated video content to improve in-store advertising performance. - BlueZoo says its platform provides fully anonymized audience measurement and analytics without collecting personally identifiable information. - Google’s video synthesis tools lower the cost of creating video, which lets creative teams test more ad variations. - The workflow uses BlueZoo analytics in Google Cloud BigQuery, Google’s Gemini Omni video generation technology, and the Gemini Enterprise app for retailer campaign managers. - Google described the collaboration as one that uses accurate and timely audience measurement to guide AI-generated video. - BlueZoo says the feedback loop uses point-of-sale revenue performance to adjust creative over time. - The company says the goal is to make retail media campaigns more effective across store chains. Between the lines: - The launch reflects a broader move in retail media toward systems that optimize creative in near real time instead of relying on static campaigns. - Privacy is a key selling point here, since the model uses anonymized audience data rather than identifiable consumer data. - The partnership also shows how Google is positioning Gemini-based tools as infrastructure for enterprise workflow automation, not just content generation. What’s next: - BlueZoo is using InfoComm 2026 and GitHub as the first public ways for retailers and partners to evaluate the system. - Retailers using the tool will be able to iterate on creative based on audience response and sales outcomes. - The company is pushing the solution as a way to raise ROI on in-store screens as retail media networks expand. The bottom line: - BlueZoo is betting that privacy-safe audience data plus Google AI can make in-store video ads smarter, cheaper to produce and more tied to sales.